Sensus - Organic Social

I managed organic social content across several Xylem verticals, including Sensus, helping keep each account active, relevant, and connected to its audience. I built out content calendars, developed ongoing post ideas, wrote copy, and worked with creative teams to bring the content to life. A big part of the role was figuring out what we could consistently talk about beyond larger campaigns, creating a steady stream of content that supported each brand’s goals and gave audiences a reason to stay engaged.