Combat CRNR - HMITV Gloves
Combat CRNR partnered with me to create digital marketing assets for the launch of their HMITV Boxing Gloves. The campaign needed to connect with two audiences at once. Professional male fighters focused on performance and credibility, and fashion forward novice women in the Los Angeles area who see boxing as both fitness and lifestyle. The goal was to support the product launch while staying true to the brand’s core identity.
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Creating launch assets that spoke to two very different audiences without losing clarity or cohesion. The work needed to feel authentic and performance driven for seasoned fighters, while remaining approachable, stylish, and motivating for newcomers exploring boxing.
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I worked within Combat CRNR’s existing brand standards while introducing fresh, high impact visuals tailored to each audience. The creative shifted in tone and energy depending on the target, but remained unified through consistent design, messaging, and visual language.
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The outcome was a set of bold, on brand assets designed for email, social, YouTube, and web. The visuals helped position the HMITV Boxing Gloves as both a serious performance product and a lifestyle essential for a broader, style conscious audience.
