Combat CRNR - HMITV Gloves
I created two distinct launch packages for Combat CRNR's HMITV Boxing Gloves, each built around a different audience and use case. One focused on professional male fighters, emphasizing performance, credibility, and the product itself. The other targeted fashion forward novice women in the Los Angeles market, positioning the gloves within a more fitness and lifestyle driven experience. Both packages supported the same product launch while showing how the creative could shift to connect with different audiences without losing the core Combat CRNR identity.
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Creating launch assets that spoke to two very different audiences without losing clarity or cohesion. The work needed to feel authentic and performance driven for seasoned fighters, while remaining approachable, stylish, and motivating for newcomers exploring boxing.
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I worked within Combat CRNR’s existing brand standards while introducing fresh, high impact visuals tailored to each audience. The creative shifted in tone and energy depending on the target, but remained unified through consistent design, messaging, and visual language.
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The outcome was a set of bold, on brand assets designed for email, social, YouTube, and web. The visuals helped position the HMITV Boxing Gloves as both a serious performance product and a lifestyle essential for a broader, style conscious audience.
