Cayman Jack needed a way to expand beyond its core offerings while staying rooted in the brand’s laid-back, social energy. The opportunity was to introduce a punchy, flavor-forward hot sauce product that could elevate parties and get-togethers and bring the heat in a new, unexpected way.

The approach focused on building a bold, flavor-first extension of the Cayman Jack brand that felt instantly at home in social settings. Vibrant color palettes and expressive typography were used to create a product that’s fun, approachable, and unmistakably party-ready. The system was designed to live seamlessly alongside Cayman Jack’s core products while carving out its own confident presence.

The result is a cohesive hot sauce lineup that expands Cayman Jack into a new category without losing its laid-back identity. Picante brings the heat in a way that feels social, sharable, and visually punchy—made to show up on tables, in hands, and at gatherings where good vibes matter most.