Branigan
Branigan is a full service marketing agency with a strong emphasis on brand storytelling, culture, and strategic creativity. During my time there, I supported the agency’s own social media presence by creating content that showcased both the work and the people behind it. This included seasonal brand videos, case study content, and internal culture focused posts.
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The challenge was creating social content that felt authentic and human while still reinforcing Branigan’s strategic credibility as an agency. The work needed to balance personality with professionalism and promote the brand without feeling overly self promotional.
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I developed a mix of short form video and static content tailored to specific moments and goals. Seasonal videos for Thanksgiving and Christmas leaned into warmth, tone, and brand voice. Case study posts focused on clarity and storytelling, translating complex work into digestible social content. New hire and culture posts highlighted the people behind the agency, reinforcing Branigan’s values and collaborative environment.
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The result was a cohesive set of social assets that strengthened Branigan’s online presence and brand voice. The content helped humanize the agency, celebrate internal culture, and present its work in a clear and engaging way across social platforms.