Batteries Plus -
Power With Purpose

This is where the Batteries Plus brand gives back. From battery recycling and community donations to partnerships with organizations like Toys for Tots and the Arbor Day Foundation, Power With Purpose is the umbrella for all of their philanthropic efforts—proving that power means more when it’s used for good.

  • Find meaningful ways to give back—creating initiatives that not only support communities and the environment but also align with our products to drive real impact and measurable business growth.

  • We launched purpose-driven campaigns that connected in-store promotions with digital storytelling—mobilizing customers to support causes like battery recycling, toy drives, and tree planting through everyday purchases.

  • The impact speaks for itself: Over 1 million batteries donated through our Toys for Tots campaign. 34,000+ trees planted via “Buy a Pack, Plant a Tree.” More than 50 million pounds of batteries recycled—with efforts recognized by a $7 million DOE grant and a flagship partnership with the Green Bay Packers.

Power With Purpose

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a new charitable giving program dedicated to using our expertise to support meaningful causes.

A young girl standing next to a smiling man, holding a white certificate, at an event with a backdrop that has the Batteries Plus and Power with Purpose logos.
A promotional flyer for Toys for Tots disaster relief and recovery campaign. It features Duracell AAA batteries with the text 'Buy one. Give one. For disaster relief,' and offers up to $6 off on select Duracell coppertop AA and AAA batteries.
Two promotional flyers for BatteriesPlus; one highlights new 100% recyclable Energizer MAX batteries and a $5 discount, the other advertises a meet and greet event with Leroy Butler on March 28, 2025, including event details and a picture of a footba
A green tree-shaped tag with white text supporting Arbor Day Foundation's forest restoration efforts, barcode, and logos for Battery Plus and Power with Purpose.
Toy donations box for disaster relief with green and orange design, featuring the Toys for Tots logo and text indicating donation for disaster relief and recovery.
A pack of Energizer Max AA4 batteries with a green background and a pink bunny mascot wearing sunglasses, holding a peace sign. The packaging encourages buying a pack to plant a tree and features the Arbor Day Foundation logo.
Social media post promoting a battery recycling event with a Green Bay Packers player wearing a green and yellow uniform, advertising a meet and greet event with Leroy Butler on March 28 from 4 to 6 PM.