Batteries Plus - PlusCon

I partnered with SixSpeed to bring the Batteries Plus brand to life at Pluscon, our national franchise event with more than 500 attendees from across the country. I helped manage the agency partnership and creative direction across the event experience, from large-scale signage and environmental graphics to the smaller details that made the space feel cohesive and intentional. The goal was to create more than a branded conference. We wanted Pluscon to feel like a true Batteries Plus experience from the moment attendees walked in.

  • Reimagine our annual franchisee event—transforming it from the traditional Sales Achievement Conference into a more elevated, cohesive experience that truly reflects the growth and maturity of the Batteries Plus brand.

  • Partnered closely with a creative agency to deliver high-impact visuals that celebrated our franchisees while elevating the entire event aesthetic. From bold signage to large-scale graphics, every detail was crafted to feel premium, unified, and worthy of a flagship brand moment.

  • The refreshed visual identity redefined expectations—giving Pluscon a more sophisticated, high-energy feel that left attendees impressed and inspired. The event was praised for its elevated experience, with many noting it felt like more than just a conference—it felt like a premier celebration of the brand’s future.

PlusCon is Batteries Plus’ annual summit at The Cosmopolitan in Las Vegas.

View Hotel

A.J. Looker - Manager, Commercial Sales

“Wouldn't have been an experience without what you did. Thanks again.”

People attending the BatteriesPlus CON 2025 conference in a hotel lobby. A woman in a yellow skirt and navy top is speaking with a man holding a laptop. Conference signs and decorative lighting are visible.
A display wall for BatteriesPlus with the PlusCon 2025 logo, featuring a digital screen showing the same logo in bright neon colors, in an indoor conference or event space.
Interior view of a conference hall or hotel lobby with green signage for BatteriesPlus and power outlets, with patterned carpet, decorative wall murals, and ceiling chandeliers.
Lobby with seating area, decorative ceiling, and signs about planting trees, recycling batteries, and donating for purpose.
Elevator lobby at Chelsea Tower with signs indicating floors 1-4 and 31-46, decorative carpet, and modern lighting fixtures.
People walking in a hallway near food and provisions sign at a conference or hotel
Group of people walking through conference entrance with banners and signs for BatteriesPlus and PlusCon 2025.
Signage and schedule for BatteriesPlus and Energizer event on Wednesday, including registration from 1pm-5pm, opening ceremony from 5pm-7pm, and vendor trade show from 7pm-9:30pm, with logos of Energizer and sponsors at the bottom.
Group of people networking at a conference, with large banners in the background displaying the text "PLUS+ CON 2025 POWER TO THE PLUS" and "BatteriesPlus+".

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