Batteries Plus -
Experts in Charge

This brand refresh marked a shift from lifestyle-driven visuals to a bold, energetic graphic identity—putting our franchisees and associates at the forefront. By highlighting their technical expertise and problem-solving skills, Experts in Charge repositions Batteries Plus as not just a place for power, but a trusted source for real solutions.

  • Reposition Batteries Plus as more than just a power and product provider—elevating the brand to reflect the technical expertise, trust, and hands-on knowledge of the people behind the counter.

  • We overhauled the visual identity with a high-energy, graphic-forward look and paired it with confident, expert-driven messaging that centered our franchisees and associates as the problem-solvers customers can count on.

  • The new brand direction reinvigorated internal teams, sharpened external perception, and laid the foundation for stronger customer trust—positioning Batteries Plus as a solutions brand powered by real people who know their stuff.

SixSpeed and Batteries Plus partnered to create new dynamic brand positioning.

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Batteries Plus partnered with the agency to craft a refreshed brand identity—one that felt elevated, flexible, and true to its roots. While the agency brought creative horsepower, Batteries Plus played a key role in steering decisions to ensure the work resonated with internal stakeholders. The collaboration was built on trust, strategy, and a shared goal: a brand system that could stand up in the boardroom and thrive in the real world.

Green and red banner for Batteries Plus with text about battery repairs and pricing, serving Greater Pensacola and Santa Rosa.
A donation card from Toys for Tots with green and orange colors, indicating it is donated for disaster relief, featuring icons and text about batteries and purpose.
Advertisement for Batteries Plus+ promoting services for any batteries, rapid and reliable repairs, and B2B pricing, with discounts on phone or tablet screen repair and purchase.
A person working on a laptop at a wooden table, viewing an advertisement for Batteries Plus in an email. There is a notebook and a coffee cup on the table.
Advertisement for Energizer Max AAA batteries emphasizing more power and less plastic, featuring pink cartoon bunny characters with sunglasses, highlighting plastic-free packaging.
Promotional flyer for Toys for Tots disaster relief program offering up to $6 off on select Duracell batteries with a buy one, give one campaign.