Batteries Plus -
Experts in Charge

I helped lead the Batteries Plus brand refresh from the internal side, partnering closely with SixSpeed and managing the agency relationship throughout the process. I helped set expectations, guide creative feedback, and make sure the work stayed connected to executive leadership's vision and the larger goals of the business. The result was Experts in Charge, a refreshed brand platform that gave Batteries Plus a stronger, more ownable identity built around the expertise of its people and the problems they solve.

  • Reposition Batteries Plus as more than just a power and product provider—elevating the brand to reflect the technical expertise, trust, and hands-on knowledge of the people behind the counter.

  • We overhauled the visual identity with a high-energy, graphic-forward look and paired it with confident, expert-driven messaging that centered our franchisees and associates as the problem-solvers customers can count on.

  • The new brand direction reinvigorated internal teams, sharpened external perception, and laid the foundation for stronger customer trust—positioning Batteries Plus as a solutions brand powered by real people who know their stuff.

SixSpeed and Batteries Plus partnered to create new dynamic brand positioning.

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Green and red banner for Batteries Plus with text about battery repairs and pricing, serving Greater Pensacola and Santa Rosa.
A donation card from Toys for Tots with green and orange colors, indicating it is donated for disaster relief, featuring icons and text about batteries and purpose.
Advertisement for Batteries Plus+ promoting services for any batteries, rapid and reliable repairs, and B2B pricing, with discounts on phone or tablet screen repair and purchase.
A person working on a laptop at a wooden table, viewing an advertisement for Batteries Plus in an email. There is a notebook and a coffee cup on the table.
Advertisement for Energizer Max AAA batteries emphasizing more power and less plastic, featuring pink cartoon bunny characters with sunglasses, highlighting plastic-free packaging.
Promotional flyer for Toys for Tots disaster relief program offering up to $6 off on select Duracell batteries with a buy one, give one campaign.

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