Batteries Plus - Emergency Prep

I led this project from the initial idea through execution, developing the preparedness campaign and pitching the concept directly to leadership. The goal was to position Batteries Plus as the place customers could turn when storms, outages, and unexpected situations hit, bringing products together under one clear and timely message. After earning leadership buy-in, I helped drive the campaign through launch and across channels. The effort ultimately contributed to the highest-earning EBITDA month in company history.

  • Refresh and elevate the Batteries Plus emergency preparedness efforts to raise stronger awareness around the essential products we offer in order to ensure customers think of us first when disaster strikes.

  • We leaned into a bold, high-alert visual and messaging strategy designed to break through the noise, stay memorable, and make Batteries Plus top of mind for anyone looking to stay powered through the unexpected.

  • The campaign didn’t just stand out… It delivered. Our emergency preparedness push directly contributed to the highest earning EBITDA month in company history, proving the power of timely creative and strategic brand positioning.

An orange background with a backpack and various survival and emergency gear laid out around it. The text overlay says, 'ARE YOU READY?'
Three webpage screenshots promoting wildfire preparedness with orange and black themes; include messages like "Fires happen, be ready," "Are you ready?" and "Thank you for taking the pledge," displaying emergency supplies such as batteries, lanterns,
Graphic design featuring the phrase 'BE READY' with the words inside a semi-circle shape in bold letters. The central logo is in orange and white with black text, and there are two smaller variations displayed below on a gray background.
Forest on fire with orange flames and smoke, overlaid with the text "Fires happen be ready" in bold black and white letters.
A portable power station with multiple outlets and controls, positioned below white text on an orange background that reads 'Pledge. Prepare. Protect.'
Text on black background reading 'STORMS HAPPEN BE READY' with orange accents in the bottom right corner.
A warning sign with a black background and orange and black diagonal stripes. It features a shoreline with palm trees in the background and text that reads "Hazard: Emergencies Create Hazards. We Help You Prepare Accordingly." Below, it states "Strong. Bold. Striking."

ACHIEVEMENTS

HIGHEST EARNING EBITDA MONTH IN COMPANY HISTORY

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HIGHEST EARNING EBITDA MONTH IN COMPANY HISTORY —

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