Batteries Plus - BAU

This section highlights the day-to-day work that kept the engine running. From weekly promos to seasonal campaigns, these are the projects that made up the core of my role as a Marketing Designer at Batteries Plus—where consistency, speed, and brand clarity were key. It wasn’t always flashy, but it was essential.

  • Maintain visual consistency across dozens of weekly assets while keeping things sharp, on-brand, and quick to replicate at scale.

  • I developed a modular design system with repeatable templates, consistent type hierarchy, and a locked-in color palette—making it easy to produce a high volume of assets without sacrificing visual impact or brand clarity.

  • The streamlined system led to consistent, high-quality creative across all channels—building trust, boosting recognition, and reinforcing Batteries Plus as a polished, reliable brand. With strong visual alignment and clear brand positioning, the everyday work didn’t just look good—it added real perceived value to the brand.

A scenic mountain view with a large rock formation, a parked car, trees in the foreground, and misty mountains in the background.

An identity system built to move with you—versatile, energetic, and designed to Power Your Lifestyle at every turn

Two smartphones with orange cases display text messages advertising Black Friday sales for Batteries Plus, one offering 18% off and the other 15% off sitewide.
Four promotional ads for BatteriesPlus store discounts featuring different vehicles and outdoor scenes, with text advertising various percentage discounts and promotional codes.
Dark background with a motorcyclist in leather gear riding a black motorcycle, promoting an 18% off sitewide sale for Black Friday, with an orange 'Shop Now' button and discount code THANKU18.
Series of five digital advertisements for battery discounts, showcasing various offers and discounts on auto, marine, motorcycle, and truck batteries with images of vehicles and people, and bold text highlighting discounts like $15 off, $20 off, 15%,
Collection of four promotional flyers for X2Power lithium marine batteries, featuring product images, slogans like 'Power up like the pros,' 'Last chance to save,' and 'Pledge. Prepare. Protect.' with details on discounts, features, and accessories.
Computer monitor with an advertisement for X2Power lithium marine batteries, showing a man holding a surfboard on a boat with a 'Shop Now' button.

ACHIEVEMENTS

45 marketing mails per month

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45 marketing mails per month •

5+ social media posts per week

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5+ social media posts per week •

300+ product photos in 2025

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300+ product photos in 2025 •